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Tag Archives: Deep ‘n Delicious Cakes

Starting from scratch

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Consumer interest is forcing food companies to evaluate what’s in their food and on their labels By Nicolas Heffernan Baking a cake from scratch isn’t easy. McCain Foods Canada found this out the hard way when the company’s It’s all good campaign tried to tackle its Deep’n Delicious Cakes. The campaign was launched three years ago with the goal of …

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