Cranberry grower and UBC fund Centre for Business Ethics


Peter Dhillon, Chairman of Ocean Spray Cranberries Inc., the world’s leading producer of cranberry foods and beverages, and University of British Columbia alumnus, has partnered with UBC to establish the Peter P. Dhillon Centre for Business Ethics at the Sauder School of Business.

Sauder and Dhillon have teamed up to commit $7.5 million toward the centre which will support the study, teaching, and promotion of values-driven business practices locally, nationally and around the world.

By taking a comprehensive approach to the study, teaching, and promotion of business ethics, the Peter P. Dhillon Centre for Business Ethics will be the first of its kind at a Canadian business school. Its students and research will stretch across all business disciplines, looking to investigate and influence the best practices in these environments, including UBC’s own academic programming, which the centre will also contribute to.

Once the centre opens in the Sauder School of Business building on UBC’s Vancouver campus, it will be home to all of UBC’s ethics-focused activities. It will also assemble an advisory board to support its work and conduct an international search for a leading professor in business ethics to take charge of the centre’s activities.

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