Exploring public trust in food and farming

By: Cayley Humphreys

CCFI Public Trust Summit

From the farm and ranch right through to Canada’s largest food service companies, interest in public trust in the food system continues to grow. In efforts to satisfy consumers concerns, a unique mix of thought leaders of all ages across supply chains, governments, industries and academia will come together in Calgary later this month.

The Canadian Centre for Food Integrity (CCFI) Public Trust Summit, “Tackling Transparency – the Truth about Trust”, will be held In Guelph, Ontario from September 18^th-20^th, 2017.

“One of the core objectives of CCFI is to create forums for dialogue around public trust,” stated Crystal Mackay, President. “The lineup of world class speakers we have assembled will share their insights to start stimulating discussion and good thinking on what can be put into action by attendees from across Canada.“

The Public Trust Summit program features:

• 2017 CCFI consumer trust research release with a focus on transparency and a new transparency index tool.
• Dr. Gordon Winkel sharing insights from oil and gas and mining with Dianne Finstad, a well-known communications specialist.
• Dr. Jason Clay, World Wildlife Fund and Vance Crowe, Director of Millennial Engagement for Monsanto sharing their experiences on collaboration and transparency.
• An Experience Alberta Tour, a live focus group of millennials, Science of the Six Pack Reception and Connecting with Canadians working breakfast to put your inspiration into action.

If you’re passionate about food, farming and related fields, register for the CCFI Public Trust Summit today. Join the conversations and help build the momentum for earning trust in Canada’s food system for the future. Register and find out more at www.foodintegrity.ca