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Starting from scratch

Consumer interest is forcing food companies to evaluate what’s in their food and on their labels By Nicolas Heffernan Baking a cake from scratch isn’t easy. McCain Foods Canada found this out the hard way when the company’s It’s all good campaign tried to tackle its Deep’n Delicious Cakes. The campaign was launched three years ago with the goal of …

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Where’s the love?

Canada’s pulses try to gain some affection at home, through value-added processing By Nicolas Heffernan Photos: Pulses Canada Ignored at home, adored abroad – that’s the reality for Canadian pulses. Even the people who grow them don’t eat them. Chuck Penner, founder of LeftField Commodity Research in Winnipeg, has seen this firsthand at some of the meetings he has attended. …

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