Tag Archives: Jamie Oliver

Sobeys gets in bed with the Naked Chef

SOBEYS’ VP OF BRAND MARKETING ON WORKING WITH JAMIE OLIVER AND MANAGING A CHANGING BRAND Text by Theresa Rogers In August, Sobeys announced a partnership with world-renowned chef and healthy eating advocate Jamie Oliver. The nationwide grocer says it wants to educate, inspire and empower Canadians to eat better. We wanted to know more so Canadian Food Insights spoke with …

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