Tag Archives: what’s in your food

What’s in your food?

By Nicolas Heffernan When Isabel Hoffmann’s daughter got sick, she had to make a lot of difficult decisions. With her child bedridden for more than a year because of severe food allergies, Hoffmann quit her job as CEO of a technology company to care for her daughter. When she found her daughter was also allergic to the mold in the …

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Starting from scratch

Consumer interest is forcing food companies to evaluate what’s in their food and on their labels By Nicolas Heffernan Baking a cake from scratch isn’t easy. McCain Foods Canada found this out the hard way when the company’s It’s all good campaign tried to tackle its Deep’n Delicious Cakes. The campaign was launched three years ago with the goal of …

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