SOBEYS’ VP OF BRAND MARKETING ON WORKING WITH JAMIE OLIVER AND MANAGING A CHANGING BRAND Text by Theresa Rogers In August, Sobeys announced a partnership with world-renowned chef and healthy eating advocate Jamie Oliver. The nationwide grocer says it wants to educate, inspire and empower Canadians to eat better. We wanted to know more so Canadian Food Insights spoke with …
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By Theresa Rogers Chef Michael Smith, one of Canada’s best-known chefs, is a passionate advocate for simple, sustainable home cooking and his list of accomplishments is lengthy. He’s the host of four television shows seen on Food Network Canada and in more than 100 other countries. His sixth cookbook, Fast Flavours, is a smash hit across Canada. His food media …
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An interview with Gerry Ritz By Nicolas Heffernan What’s your vision for agriculture in Canada going forward? Well it’s a great time to be in agriculture. The optimism of farmers and the entire value chain is quite high. I’ve had the great opportunity to attend a lot of the annual meetings of the different green commodities, the livestock sector and …
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