Canadian Food Business
Focus on development leads to success By Nicolas Heffernan When it came to R&D, Ultima Foods focused much more on development instead of research when it was launching its new brand, iögo. “We spent a huge amount of money on development rather than research,” says Gerry Doutre, President and CEO of Ultima Foods. “If you want to talk about pure …
Read More »Ultima finds the ultimate yogurt with iögo
