The value of the Canadian organic food market has tripled since 2006, far outpacing the growth rate of other agri-food sectors. A diverse consumer base is driving the sector, with 58 per cent of Canadians buying organic products every week.
In B.C., the focus of the first phase of research, two-thirds of consumers—and over three-quarters of Vancouverites—are buying organic groceries weekly. B.C. generated 23 per cent of the value of the national organic food and beverage market, with strong sales across distribution channels.
Funding for this research was provided through Loblaw Companies, Taste of Nature, UNFI Canada, Whole Foods Market and the Organic Sector Development Program (OSDP). Funding for the OSDP comes from Agriculture and Agri-Food Canada’s Canadian Agricultural Adaptation Program, which is delivered by the Investment Agriculture Foundation in British Columbia.