Seeing an opening in the market, Saputo responded by launching the first ready-to-drink protein shake made with fresh milk.
“People are increasingly mindful about their protein intake, but are often pressed for time or unsure about what to consume post-workout to ensure proper recovery,” says Philippe Duhamel, Marketing Manager at Saputo Dairy Products Canada G.P. “Many products currently on the market contain many undesirable ingredients such as vegetable oils and require considerable time to measure and mix. Milk2Go Sport was formulated for on-the-go people who are looking for a great-tasting product that is high in protein with the natural goodness of milk.”
Athletes such as Ottawa Senators captain Jason Spezza, soccer star Patrice Bernier, as well as Canadian freestyle skiers Chloé, Justine and Maxime Dufour-Lapointe, have already made Milk2Go Sport a part of their training regimen.
“I’ve tried many different protein drinks and Milk2Go Sport is the perfect kind of fuel to help keep my body going,” says Spezza. “With 26 grams of protein, it definitely helps me recover after a tough workout, but I also like it because it tastes much better than other protein drinks.”