Canadian Food Business
Tealeaves, in collaboration with Pantone, launched an online exhibition in November that showcases the influence colour has on food and drink experiences.
The exhibit, paletteforyourpalate.com, profiles Tealeaves’ Whole Leaf Pyramid Teabag collection and displays the tea-infused creations of 34 world-renowned culinary, pastry and mixology artists. The exhibit also includes a documentary that explores the potential of colour to excite and convey stories and values.
“Colour has the ability to draw us in and immediately create an emotional connection to the things we love,” says Laurie Pressman, Vice President of Pantone Color Institute. “By tapping into our research on the psychological messages and meanings of colour and infusing it with tea, now when consumers pick up that box of tea on the shelf, it will truly resonate with them as it will evoke certain moods.”
For this online exhibit, chefs and mixologists were asked to create a recipe inspired by Tealeaves’ Whole Leaf Pyramid Teabag collection, PANTONE Color, and an associated, single mood. The final colour of each cocktail, entree and dessert was to be derived naturally from the ingredients alone.
PaletteForYourPalate culinary, pastry, and mixology creations will be available on the menu at various luxury hotels and establishments across the United States and Canada.
