New high-protein milk brand debuts

Fairlife, a Chicago-based dairy beverage company owned by Coca Cola, recently introduced its premium, ultrafiltered milk to the Canadian market. Made by a local team in Peterborough, Ontario, the milk is fully supplied by Canadian dairy farmers. A patented cold-filtration process concentrates nutrients like protein, to about 50 percent more than other brands, while filtering out much of the natural sugars. The brand’s journey to become 100 percent Canadian began in 2018 with an $85 million investment for a new, state-of-art dairy facility in Peterborough, that’s fully operational and has created over 30 local jobs.