Canadian Food Business
The approved treatment for IBS symptoms and childhood constipation in Canada used to be eating prunes. Now Health Canada has approved two health claims for Taiyo’s Sunfiber product for the same purpose. Sunfiber is now the only fibre in Canada that can claim to improve bowel regularity, relieve constipation and gastrointestinal discomfort in people with IBS.
“Sunfiber is the only fibre that provides these IBS benefits without the negatives often associated with fibre such as gas or bloating,” says Scott Smith, Vice President of Taiyo International. “While many fibres can relieve constipation, the scientific evidence shows that Sunfiber is uniquely effective at quieting diarrhea as well. Most fibres promote loose stools, especially at high doses and in consumers not accustomed to high dietary fibre intake.”
The product has also been shown to aid in the absorption of calcium and magnesium. The fibre is a natural, soluble, grit-free powder can be added to a variety of foods, beverages and supplements without impacting the flavour, colour, texture or aroma.
Now that these health claims have been approved in Canada, as well as similar claims approved in Japan, the company is pursuing approval in the U.S. and Europe.
